Social media marketing that builds trust and leads
Our social media marketing helps Canadian businesses build an audience and win customers on Facebook, Instagram, LinkedIn and TikTok. We plan content, design posts and short videos, run paid social campaigns and manage your community, with consent-first, CASL-compliant messaging. Talk to us about social. Social media marketing works even better with our content marketing service.
- Social media strategy and content calendars
- Post design, reels and short-form video
- Paid campaigns on Meta, LinkedIn and TikTok
- Community management and replies
- Reputation monitoring
- Monthly reach, engagement and lead reports
How social media marketing grows your brand
Content people want to follow
We build a content plan around your customers’ questions, your services and what is happening in your business, then design posts and short videos that fit each platform. Consistent, useful content builds trust long before someone is ready to buy.
Paid social that drives leads
Organic reach is limited, so we use targeted paid campaigns on Meta, LinkedIn and TikTok to reach the right people in your city or across Canada. We track leads and sales from social, not just likes, and connect it with your content marketing.
What is included in our social media service?
We handle the planning, creation and reporting so your channels stay active and on brand.
We start with a social media strategy built around your audience, not every platform at once. We choose the channels your customers actually use, define goals you can measure, and plan content themes and posting frequency your business can sustain.
- Audience and competitor review across Instagram, Facebook, LinkedIn and TikTok
- Platform selection based on where your customers spend time
- Goals and KPIs such as reach, engagement, website visits and leads
- Content pillars and themes that reflect your services and brand
- A realistic posting schedule and approval process
What you receive: a written social media strategy and a 30-day content plan.
We create scroll-stopping content that looks and sounds like your brand. Our team designs posts, carousels, reels and short videos using your colours, logo and messaging, and writes captions that encourage people to comment, share or get in touch.
- Branded post, carousel and story designs
- Short-form video and reels concepts, scripts and editing
- Captions, hashtags and calls to action written for each platform
- A shared content calendar you can review and approve
- Accessible content with alt text and captions on videos
What you receive: a steady stream of on-brand content ready to publish.
Paid social puts your best content in front of the right people. We build and optimise ad campaigns on Meta, LinkedIn or TikTok with clear audiences, budgets and conversion tracking, so you can see exactly what each campaign brings in.
- Audience targeting by location, interests, job title or lookalikes
- Campaign setup for awareness, traffic, leads or sales
- Pixel and conversion API tracking set up and tested
- Creative and audience testing to find what performs best
- Weekly budget and bid adjustments based on results
What you receive: paid campaigns measured on leads and sales, not just likes.
Social media is a conversation, so we help you stay on top of it. We monitor comments and messages, guide or draft responses, and report every month on reach, engagement, website visits and leads, with clear recommendations for the month ahead.
- Comment and message monitoring with suggested replies
- Guidance on handling reviews, complaints and questions
- Monthly reports on reach, engagement, clicks and leads
- Insights on your best-performing posts and why they worked
- Recommendations for content, timing and budget
What you receive: an engaged community and monthly reports you can act on.
Why choose Perfect Digital Solution for social media?
Strategy and creative in one team
The same team plans, designs and runs your campaigns.
Compliance built in
Our commercial messaging follows Canada's Anti-Spam Legislation (CASL).
Connected to SEO and ads
Social content supports your search and ad campaigns instead of working alone.
“Perfect Digital Solution is one of the best SEO/SMO company in India. They give great results in the time specified and I have always found their work to be good and their price quotes pretty reasonable…”
Social media in Canada
Of Canadians aged 15+ used the internet in 2022 (Statistics Canada)
Maximum CASL penalty per violation for a business (CRTC)
Projects delivered by Perfect Digital Solution since 2018
Related social media insights
Practical guides from our team on social media marketing for Canadian businesses.
Social media marketing FAQs
Questions businesses ask before hiring a social media marketing agency.
Which social media platforms should my business be on?
Be where your customers already spend time, and focus on two or three platforms you can do well. Facebook and Instagram suit most local and consumer brands. LinkedIn works best for B2B. TikTok and YouTube suit brands that can make short video. We help you choose based on your audience and goals. See the best social media platforms for business.
How often should a business post on social media?
Consistency matters more than volume. Most small businesses do well with a few quality posts each week on each main platform, plus stories or short videos when they can. Posting too often with weak content can lower engagement. We set a realistic schedule, then adjust it based on what your audience responds to.
Should I pay for social media ads or grow organically?
Most businesses benefit from both. Organic posts build trust with people who already follow you, but their reach is limited. Paid ads on Meta, LinkedIn or TikTok let you reach new people by location, interests and job titles, and can drive leads or sales quickly. We often start with organic content, then use ads to boost what works.
Do you create videos and Reels?
Yes. Short vertical video, like Instagram Reels, TikTok and YouTube Shorts, often reaches more people than photos. We plan ideas, write scripts and edit clips. We can work with footage you film on your phone or arrange simple shoots. Even short behind-the-scenes clips and quick tips can perform well.
How do you measure social media ROI?
We track reach and engagement, but focus on actions that matter to your business: website visits, enquiries, sign-ups and sales from social. We use UTM links, Google Analytics and platform tracking like the Meta Pixel to connect posts and ads to results. Read more about measuring social media ROI.
Do you reply to comments and messages on our pages?
We can. Community management means checking comments and messages, replying in your brand voice, and passing sales enquiries or complaints to the right person on your team. Quick, friendly replies build trust and can turn followers into customers. We agree in advance which questions we answer and which ones need you.
Does social media help my Google rankings?
Not directly. Google doesn’t use likes or shares as a ranking factor. But social media can still help your search presence. It gets your content seen, can lead to links and mentions, and builds brand searches. Your social profiles can also show up when people search your business name.
What affects the cost of social media management?
Cost depends on how many platforms we manage, how often we post, how much video and design work is needed, whether we handle comments and messages, and whether you want paid ad campaigns. Ad spend is paid to the platform separately. We send a written quote that lists exactly what’s included.
